Apple Privacy Policy will be more concerned to protect users data and will roll out in “early spring”

Apple Privacy Policy will be more concerned to protect users data and will roll out in “early spring”

Today is 28th January, which is also known as Data Privacy Day worldwide. We all know how it is difficult to protect our data online. On 27th January via a press release, Apple tells that the next big privacy update across iPhones and iPad will allow users to view the new privacy information section on the App Store also App Tracking Transparency.

The “trackers”

Nowadays every website, application, even smartphones use “trackers” to collect some of your metadata. According to Apple on average apps include six “trackers” from different companies, and this is true. Apple also added that “Data collected by these trackers is pieced together, shared, aggregated, and monetized, fuelling an industry valued at $227 billion per year.” I have already talked about why the Internet should not be free? We have seen how the biggest advertising network Facebook has used user’s data in previous years and also now Facebook is forcing WhatsApp users to agree to their new privacy policy if they want to continue using WhatsApp.

Fun fact: Apple.com does not use a single tracker. ( Data Privacy Day )

Apple Privacy Policy Update

Apple Privacy Policy will be more concerned to protect users data and will roll out in "early spring"
Image credit: apple.com

In the new Apple Privacy Policy / Apple’s next beta update, there will be an App Tracking Transparency pop up, and that will ask for user’s permission before tracking their data across apps or websites owned by other companies. Now everything is in the user’s hand, nothing will be anonymously tracked.

Apple Privacy Policy will be more concerned to protect users data and will roll out in "early spring"
Image credit: apple.com

Secondly in the app settings users will be able to see which apps have requested permission to track, which data of yours is compromised, etc. This is called transparency between provider & consumer which is very important in every aspect. And this Apple Privacy Policy update will roll out broadly in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14.

Apple has released a detailed 11 pages pdf termed “A Day in the Life of Your Data” with the Apple Privacy Policy Update, where Apple shows how privacy is important in our life, and all the companies should understand that. You can read that here.

Apple Privacy Policy Update‘s impact

Google warned in a Wednesday blog post that Apple’s new app-transparency policy will have a significant impact on ad revenue generated from iPhones in its digital network. Google said a “handful” of its iPhone apps will be affected by the new requirement, but did not identify which ones. Google also said that it will remove certain advertiser tracking technology from the iPhone versions of its own apps and switch to a different kind. That means Google is appreciating the Apple Privacy Policy Update.

Tristan Harris, Centre for Humane Technology said “Today’s Apple announcement moves the ecosystem further away from the malicious effects of secretive profiling and microtargeting that enable many of the problems outlined in The Social Dilemma.”

Gus Hosein, Privacy International said “PI’s investigations into data brokers and ad tech companies reveal a complex, fast-growing industry that is opaque to the average user. Where there is a lack of transparency, exploitation thrives. Invisible and gratuitous data collection leaves users unable to exercise their rights and protect their privacy.”

He added “Apple’s nutrition labels require industry to be clear and upfront with consumers, and tools like App Tracking Transparency will help people to assert control over the invisible leakage of their data. With these commendable innovations, industry will finally feel pressure to change. Consumer awareness and technical solutions are important parts of the solution, but in order to prevent a cat-and-mouse game between industry actors, we need substantive, enforceable regulation to stop this exploitation of our data.”

Conclusion

Hope other companies also understand and make the internet a safe & secure place. In All Digital Conference, 2010 Steve Jobs said “I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data.” Thanks for Reading.

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