Today is 28th January, which is also known as Data Privacy Day worldwide. We all know how it is difficult to protect our data online. On 27th January via a press release, Apple tells that the next big privacy update across iPhones and iPad will allow users to view the new privacy information section on the App Store also App Tracking Transparency.
Fun fact: Apple.com does not use a single tracker. ( Data Privacy Day )
Tristan Harris, Centre for Humane Technology said “Today’s Apple announcement moves the ecosystem further away from the malicious effects of secretive profiling and microtargeting that enable many of the problems outlined in The Social Dilemma.”
Gus Hosein, Privacy International said “PI’s investigations into data brokers and ad tech companies reveal a complex, fast-growing industry that is opaque to the average user. Where there is a lack of transparency, exploitation thrives. Invisible and gratuitous data collection leaves users unable to exercise their rights and protect their privacy.”
He added “Apple’s nutrition labels require industry to be clear and upfront with consumers, and tools like App Tracking Transparency will help people to assert control over the invisible leakage of their data. With these commendable innovations, industry will finally feel pressure to change. Consumer awareness and technical solutions are important parts of the solution, but in order to prevent a cat-and-mouse game between industry actors, we need substantive, enforceable regulation to stop this exploitation of our data.”
Hope other companies also understand and make the internet a safe & secure place. In All Digital Conference, 2010 Steve Jobs said “I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data.” Thanks for Reading.